Tech people often think loyalty plans and similar schemes trade valuable data for a price break.
This is very rarely what is actually happening.
Mostly, it's trading a de facto purchasing commitment for a price break. The firm wants more share of wallet/spend from you.
This is very rarely what is actually happening.
Mostly, it's trading a de facto purchasing commitment for a price break. The firm wants more share of wallet/spend from you.
"But if they know everything you buy then that is valuable."
I mean, that isn't not true, but what's the endgame there?
"They'll sell it to someone."
Someone who can monetize it better than they do? But that's literally their only job.
I mean, that isn't not true, but what's the endgame there?
"They'll sell it to someone."
Someone who can monetize it better than they do? But that's literally their only job.
This should be extremely obvious to folks who do B2B negotiations for e.g. software, because literally the first thing you'll get asked for if you want a price concession is "OK, can I get a contractual commit to a term and/or spending level? Happy to trade that for unit cost."
