1/5 Today’s #CrankyUncle excerpt explores how misinformation does damage & how to undo the damage. I explain how/why opponents of climate action maintain the gap between public perception & the 97% scientific consensus on human-caused global warming... crankyuncle.com/how-deniers-ma… 
2/5 Understanding how misinformation damages is crucial to removing a roadblock delaying climate action. Deniers cast doubt on the consensus because when people erroneously think scientists disagree on human-caused global warming, their support for climate action drops...
3/5 Political strategist @FrankLuntz figured this out a decade before social scientists & developed misinformation strategies to help delay action on climate change. It’s an effective strategy used to this day. I see consensus misinformation on Twitter daily, right now in fact...
@FrankLuntz 4/5 Once we explain the techniques used to mislead, the misinformation loses its power. The most potent technique used to cast doubt on consensus is fake experts - people who convey the impression of expertise but don’t have any relevant expertise...
@FrankLuntz 5/5 This technique was perfected by the tobacco industry to cast doubt on the harmful impacts of smoking. It's now used by climate deniers to cast doubt on the harmful impacts of burning fossil fuels crankyuncle.com/how-deniers-ma…
