"So why does any of this matter in this virus-bitten moment? because cancel culture threatens our collective well-being in multiple and fundamental ways..."
(1/x)
His explanation is lifted straight from his "liberal professors are canceling me and are the real nazis" piece.
(2/x)
An insightful thinker would have discussed, say, the tension btwn vital civic activities like actual elections and the public health risks we now face together.
Nope!
Woody Allen should get his book published, and we should read it, because he's WOODY ALLEN and we're... not.
Once you understand that, you can basically write the script of every one of his columns.
And that's Bret's wheelhouse.
He'll keep writing variants of that same column, because there is no cause more crucial in his mind that reminding us that our betters ought to be respected.