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Revealing video indeed – and overlooked reporting: theintercept.com/2017/07/27/ste… – how CEO of “social utility” mysteriously dropped term "utility"
Why do you describe Facebook as a "social utility" rather than a "social network?” – 2007 interview: ti.me/SHEi0H 
“In a lot of ways, Facebook is more like a government than a traditional company…We’re really setting policies” 2010 books.google.com/books?id=15pux…
Facebook:“a utility.” “He was really thinking in grandiose terms. He meant it as a way of claiming…affinity with the telephone network and…”
"People imagine Facebook is run by a benevolent dictator…to enable people to better connect w/ others”2014 @zephoria medium.com/message/what-d…
FB chief 2010: “The world moving towards more transparency could be the trend driving the most change” until 2020/30 venturebeat.com/2010/05/13/zuc…
"The Holy Grail of advertising” – Facebook ads 2007 launch: "influences people more than the best broadcast message” techcrunch.com/2007/11/06/liv…
“For the ways my work was used to divide people rather than bring us together, I ask for forgiveness” wired.com/story/mark-zuc… via @sivavaid
“Let’s talk about targeting…select exactly the audience you want…we will only show your ads to them” techcrunch.com/2007/11/06/liv… Zuckerberg 2007
Zuckerberg's two-stage theory of the public sphere: "pushed out"→"shared" information circulation techcrunch.com/2007/11/06/liv… epochal shift 2007
FB: “The goal of this test is to understand if people prefer to have separate places for personal & public content” recode.net/2017/10/23/165…
“Industry self-regulation is not synonymous with ‘let the individual company handle it’” politico.com/story/2017/10/… – Advertising Bureau CEO
