snewsnet.com/news/mec-drops…
![](https://pbs.twimg.com/media/DXTtinPV4AAMP34.jpg)
Passive opponents are against you, but they're not fighting you.
Neutrals are neither against or for you.
Passive allies are with you, but they're not fighting for you.
Active allies are with you and are fighting for you.
Passive allies: make them active.
Neutrals: inform or educate them to make them passive allies.
Passive opponents: make them move to neutral by worrying their position may cost them -- BUT CAREFULLY, so they don't become active opponents.
You are now thinking, "Holy crap, yeah, I've seen this technique used everywhere."
(Turns out it cost Delta a $40 million tax break. But most companies with NRA discounts are not vulnerable like that, in large part bc *the NRA does not have comparable research to know what their weaknesses to pressure are.*)
The Lyft thing? Free rides to the march? Lyft didn't just decide to do that. They were asked, and asked carefully, and the people asking knew the people they asked were passive allies needing a push.