Thread with some updates on third-party data brokers & custom audiences:
Here's a summary of how businesses can upload+link all kinds of data about customers and real-time behavior - captured across websites, apps, devices, and services - to Facebook data:
digiday.com/marketing/face…
'Managed custom audiences' are a special version managed by data brokers such as Acxiom. I guess the 'audience data providers' mentioned are simply the data brokers that also provide data for 'partner categories'.
![](https://pbs.twimg.com/media/DaH_Gr3WkAAmlF1.jpg)
Anyway, data business reps are worried: 'If everybody’s plugging through this with loopholes, do they just close it off entirely?'
![](https://pbs.twimg.com/media/DaIC_ToU0AA9jjU.jpg)
![](https://pbs.twimg.com/media/DaIFD0VUwAAz0BD.jpg)
bloomberg.com/news/articles/…
...nearly brings tears to my eyes!
![](https://pbs.twimg.com/media/DaIJG6YX0AMKfxw.jpg)
1) powerful platform giants like Google/FB
2) distributed surveillance capitalism consisting of a wide range of data+analytics firms *and* businesses in many industries
![](https://pbs.twimg.com/media/DaIMZ4EX0AEUD5R.jpg)