Setup and punchline. The punchline is funny because it breaks the social, logical, or moral expectation established by the setup. Theoretically, as long as it's clever, the harder the divergence from expectation, the funnier the joke.
"James Gunn"
"James Gunn"
My personal view: 95% of the tweets James Gunn told were comedic failures, because those divergences just weren't clever. Shock for shock's sake.
So the main question is was James Gunn trying to say anything beyond "Hey, I'm edgy!"?








