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Tren Griffin @trengriffin
, 3 tweets, 2 min read Read on Twitter
A subscription pricing model is not a substitute for product market fit. A pricing model is not a business model. Blue Apron is a poster child for those points. Product market fit includes a sustainable business model with barriers to competition. bloomberg.com/news/articles/…
High CAC means impacts of churn = brutal! Customers fell 24% in the 2nd quarter. Average order value dipped from a year earlier to $57.34. Also: 25% decrease in revenue for the period ending June 30. $179.6M in sales, missing the lowest analyst estimate; loss widened to $32.8M.
"The meal-kit business has been besieged by competition — more than 150 meal-kit companies show." marketwatch.com/story/blue-apr… Even the coyote who runs through my yard sometimes is selling meal kits to his friends and family. No barriers to entry. This article headline = bonkers!
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