Thread by @ComedicBizman

(A THREAD)

10 Things I Learned From Working With A 8-Figure Marketer:

Years ago, I did what I always did every 3 months or so…

I sent out a cold-email to someone that is killing it.

And landed an "apprenticeship" with a 8-figure marketer based on this cold email here:

And he took me from someone with an appetite for success and turned me into a stone-cold killer.

(I still work with him to this day - he’s a client.)

But it wasn’t easy.

Nah.

The first few years?

He gave me feedback that brought me to the brink of tears.

(Ever poured your heart and soul into a project - just to have someone shit all over it? I have. Weekly for years. Not fun.)

But still I kept showing up.

And I’m glad.

Because he changed my fate.

And the way I play the game of bizness.

Here’s 10 Things He Taught Me:

1. You Need To Hear What You’re Most Afraid To Hear

Criticism stings.

It hurts. Cuts a hole inside you. And leaves you empty inside.

But it’s powerful.

Because hidden inside are small nuggets of gold that you can use to climb to the top of the world.

Translation

=

Every time he gave me feedback - it was blunt. And stung. Badly.

At times?

I thought I knew better. And cursed him out inside my head.

But I took his feedback anyway.

And rewrote the copy.

And once we tested it?

It always converted higher.

2. Never Impose Your Will On The People You Work With. Offer Suggestions And Make Them Believe It’s Their Idea.

Not once did he tell me: “Tej, do x.”

He always offered suggestions.

“What if we did y? What are your thoughts?”

By using this approach - I always felt as if his suggestions were my ideas.

And was much more enthusiastic about implementing them.

Personally?

I struggle with this.

Leading and managing people is not easy.

And I need to get better (instead of imposing my will).

3. Great Marketing = Shouldn’t Look And Feel And Read Like Marketing

The first few sales letters I wrote for him?

Ugly.

Wendy Williams level of ugly.

He chewed em up.

And spat em out.

And destroyed my ego in the process.

“Such crap. Delete the hype. And this BS.”

Something he said almost every damn week.

“Good copy should sound like you’ve discovered something exciting and you’re doing a friend a favor by telling them about it. It shouldn’t sound like you’re selling em.”

4. A 3-step Process For Writing Copy That Pulls In 6-7 Figures

Before I learned this?

I was clueless.

Never would I invent BIG IDEAS.

Or unique mechanisms.

Or create irresistible offers.

Or know how to flick the internal switch inside someone’s head that takes them from consuming your sales material to pulling out their credit card.

But his 3-step process showed me the way.

Full process revealed here if you’re interested:

6figurepromotions.teachable.com

5. You Have To Work Your Fucking Face Off

No matter what time I emailed him - he always hit me back within a few hours (and this was AFTER he was caking it).

Here’s what this taught me (an exact thought I had):

“If this guy is making $xxM and he’s grinding like a mad man - what the fuck am I doing poppin’ these bottles when I ain’t nowhere near his calibre?”

I could lie here and say I put the bottles down and went home and resumed the grind. But then Maury would jump out and say, “that was a lie”. So I won’t. I continued poppin’ them bottles. My grey goose days >

6. Train Your People To Become Better Than You

He didn’t view anybody around him as a threat.

(Something I do sometimes.)

He gave everybody the game.

With one simple goal:

He wanted to make me a better marketer than he was.

100% humility. No ego.

(And when I came close, he told me. And when I fell short, he told me.)

7. A Wise Strategy Is The Bedrock To Great Marketing

We would put together 1-2 new promotions/ mo.

And most of the time was spent on strategy.

And understanding the market.

And how to cut through the noise.

99% of the battle.

Something most people don’t even think about.

Books on war. Books on strategy. Books on psychology. Always on the fucking go.

8. Top 5% In Understanding Human Psychology

Most people think they understand humans (myself included).

They don’t.

Sure, they have a baseline understanding, but this shit goes deep.

The best marketers I know understand people on a level that is better than most psychologists. They know what you want, before you want it. How to build movements. How to bend the world to their will.

It’s unreal.

9. The Best Competition Is No Competition

When first starting, go where the competition is.

(It shows people are making money.)

But once you want to make a fortune, take a page out of Peter Thiel’s book and go where there is no competition.

By inventing *NEW OPPORTUNITIES*.

How?

By having boatloads of creativity.

Arguably the most critical skill to your marketing success (once you’ve the skills down.)

10. The More Tests You Run, The More Money You Make

Test more. Fail more. Succeed more.

That’s the motto.

I have written down.

That’s the motto.

That pulled in big bucks.

And continues to do so.

Daily.

Takeaway:

If we both work 12 hours a day, but you run twice as many tests as me - in one year you will be lifetimes ahead of me. No question.

(THE END)