Big moves for In$tagram: Its version of Facebook Boost ads for small biz/influencers, and the beta launch of deep analytics
Instagram confirms its globally testing Promote For Stories, which lets business accounts instantly show their Story to more people as an ad. Lots of $$$ in the long-tail of local merchants 
Likes alone mean nothing. The new Instagram Analytics shows businesses how they funnel into actual sales
IGTV is off to a slow start, so Instagram hopes letting you share IGTV previews to your Story will make its longer-form videos viral
Shazam launched an Instagram Stories preview feature today too, but sadly like the IGTV, SoundCloud, & Pandora previews, nothing actually plays until you click through
Instagram is making these money & traffic moves because Facebook’s revenue growth plummeted from 59% in 2016 to 33% now, and IG has to pick up the slack techcrunch.com/2018/11/01/ins…
