Me : #facepalm. Learn to read between the lines. Amazon is going after the whole ERP / SCM space circa 2020. This is just signalling to the market.
Me : #facepalm. Try launching cloud services in a space when your competitors can say "you don't even use your service, you rely on our products" ... Amazon thinks way ahead, it's in for the long haul, this was always coming.
Me : No, not yet. They'll play a game of sweat and acquire i.e. sweat existing assets (e.g. synergies!), acquire to replace declining revenue, rinse and repeat. Lots of divs and share buybacks on offer to keep the price high.
Me : It depends. AWS has some magic sauce in the way it's organised. However, 40 years is enough time for strategy consultancy firms to take over and wreck the place.