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No deal Brexit is the most dangerous path the UK could possibly choose, the political and economic equivalent of urinating on the live third rail while juggling chainsaws and grenades with their pins pulled out, wearing a copper hat, in a lightning storm. It. Can't. End. Well.
That's the reality of Brexit. It may be infuriating, it may be painful to read, but it's still true.
And WTO won't save us. Not in a squillion years.
Companies understand this intimately. That's why so many have already acted, even in advance of Brexit...
