A thread on language choices.

If you're on the right, and you're describing your opponents or their ideas:



"But Will, Dems are the real racists!"

They've redefined racism to mean prejudice+power.

You can take the time to fight them on that.

Or you can just frame their intolerance as BIGOTRY


1) they haven't redefined
2) sounds terrible
3) has terrible connotations
It's also a subtle high ground maneuver

Racism is just one form of bigotry

By opposing BIGOTRY you are opposing intolerance generally

Does anyone think intolerance is good?

Next - Russiagate is a CONSPIRACY THEORY, not a HOAX.

Apologies to @Cernovich, as the latter works with his branding.


1) It's more accurate
2) It's more of a pejorative
3) It defangs an effective piece of progressive rhetoric
Accuracy - a HOAX suggests intentionality, not easy to prove

Pejorative - CONSPIRACY THEORIST has insane negative connotations (think AJ/Infowars/Truthers), it's sticky, nasty rhetoric

Defanging - The left hasn't redefined "conspiracy theory"; it can be turned back on them

Accusations of DOUBLE STANDARDS and HYPOCRISY are:

1) mundane - no one is perfectly consistent in their views
2) isolated - one instance of hypocrisy doesn't prove a narrative
3) whiny - they just are, it's loser-talk
PROGRESSIVE PRIVILEGE, on the other hand, has punch

1) novel - the left is used to owning the word "privilege," it catches attention
2) systematic - instances of hypocrisy feed into a broader narrative
3) high ground maneuver - you are positioned against inequality generally
I also discuss pro-life rhetorical strategy in another thread

Better to co-opt with things like #magaphobia

I don't use the word islamophobia, but they've done the work to make it stick

So sidestep and attack on a different front

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