, 5 tweets, 4 min read Read on Twitter
"Publishers and platforms: strategies for 2019" - panel at #ijf19 w/ @janinegibson @blathnaidhealy @rkapkap @mariaramirezNY to talk about what they are doing to work platforms to their own advantage, what we've learned from past, & where we go next. Bit of context in thread below
Different publishers have different needs, and different platforms offer different threats+opportunties-below % of respondents in @nicnewman Journalism Trends and Predictions 2019 who said each platform would be "very"/"extremely" important going forward reutersinstitute.politics.ox.ac.uk/our-research/j…
Also clear publishers and platforms often tightly intertwined, not just through flow of traffic, but also technically - below % major EU news sites across 7 countries who had third-party content from different platforms as of July (work led by @tim_libert) reutersinstitute.politics.ox.ac.uk/our-research/c…
(And as platforms have huge reach, dominate online attention economy, collect detailed data, and offer advertisers cheap, targeted advertising, major platforms continue to dominate digital ad market, increasing pressures on publishers as both audiences+advertisers go elsewhere.)
And with rise of voice, and new initiatives around news from all major platforms announced last few weeks relationship btw publishers and platforms will only grow more important-what have we learned from past struggles over editorial control, data, and money? Where do we go next?
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