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I was just looking for some basic maternity outdoor clothes for an upcoming trip.
Turns out, most outdoor retailers try to carefully maintain a rugged, masculine image.
Pregnancy is apparently not part of that.
This is an absolute joke.
(THREAD)
Turns out, most outdoor retailers try to carefully maintain a rugged, masculine image.
Pregnancy is apparently not part of that.
This is an absolute joke.
(THREAD)
Want to check out the gigantic online retailer @REI, whose slogan is "Opt Outside"? HAH: rei.com/search?q=mater…
How about @patagonia, maker of the infamous bro-vest worn across Silicon Valley? Nope: patagonia.com/search/?q=mate…
"Results not found"
"Results not found"
Turns out I am not (surprise!) the first woman to have this problem! fortune.com/2018/07/27/pre…
.@amymontemerlo wrote an excellent piece on all of this in which she asked these companies to comment last summer
Here's what @patagonia had to say at the time:
“It is just not something we are doing right now, but a lot of the stuff we make can carry over,” said J.J. Huggins, a press spokesperson for Patagonia. “Everything we make should hopefully have more than one intended use.”
Uh huh
“It is just not something we are doing right now, but a lot of the stuff we make can carry over,” said J.J. Huggins, a press spokesperson for Patagonia. “Everything we make should hopefully have more than one intended use.”
Uh huh
Amy also asked other companies: "Several major outdoor retailers, including @REI, @Icebreakernz, @Backcountry, and @Athleta, either declined to comment or didn’t respond to interview requests about maternity sizing and nursing-friendly clothing options."
Don't worry, you can get your infant some technical gear for your hike! Just hope you don't need to nurse the baby, because YOU, mama, are SOL! rei.com/search?q=infan…
There are a few small companies -- like @MountainMama -- that get it
But otherwise it's pretty obviously: Dudes are making outdoor clothes for other dudes. Thanks, but no thanks.
My fav quote from @AmyMontemerlo story:
“I’ve talked to executives in many prominent outdoor companies and there is a concern that the inclusion of maternity could undermine brands built on the notions of ruggedness, bravery, boldness, and strength,” Delfin (of Mtn Mama) said.
“I’ve talked to executives in many prominent outdoor companies and there is a concern that the inclusion of maternity could undermine brands built on the notions of ruggedness, bravery, boldness, and strength,” Delfin (of Mtn Mama) said.
