Turns out, most outdoor retailers try to carefully maintain a rugged, masculine image.
Pregnancy is apparently not part of that.
This is an absolute joke.
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“It is just not something we are doing right now, but a lot of the stuff we make can carry over,” said J.J. Huggins, a press spokesperson for Patagonia. “Everything we make should hopefully have more than one intended use.”
Uh huh
“I’ve talked to executives in many prominent outdoor companies and there is a concern that the inclusion of maternity could undermine brands built on the notions of ruggedness, bravery, boldness, and strength,” Delfin (of Mtn Mama) said.