Thread by @fascinatorfun

The excellent @89up that has revealed other SM issues and Facebook manipulation ways that in the U.K. the BXP dominated SM, boosted by UKIP in the days & week’s coming up to EU19.

Research about the why & how still to come.

Watch this space.

https://twitter.com/89up/status/1131668167997173766

It is well worth drilling down into this figures because

1. POSTS

REMAIN parties (LD/Green/ SNP/CHUK/ PC) dominate the POST pie chart on 57%

Versus 49% for LEAVE Parties (BXP/UKIP/LP/Cons/DUP)

(Yes. I’ve pointed out to @89up that combined that comes to 106%)

SHARES is a very different story with LEAVE dominating the pie chart on 78.4%.

Whilst REMAIN parties approximately halved their shares versus posts

The BXP x theirs by 400%
LP x by 33%
UKIP, Tories and DUP reduces their share v posts.

The BIG question is WHY and HOW.

Looking forward to the next episode in this story as this suggests that BXP in particular has a powerful & planned amplification of SM campaign going on behind the scenes.

Does anyone know what Borwick/KANTO/ Voter Consultancy is working on at present
Or any of the CA offshoots?

In any event we need to understand what bot and troll amplification there was, to what extent it was better messaging, how much was money driven (eg advertising) and what company was driving it.

@allotment_lady has found this in my question about Borwick and co.

Now who might be “their” candidates?

I have to say the BXP campaign seems to have their hallmark on it.

https://twitter.com/tborwick/status/1131442683346587648?s=21

A little reminder about how Borwick and Cummings worked and spent on SM in the week and days leading up to the Referendum campaign..

Now think of those £millions the Brexit Party is said to have raised.

Feels familiar?

https://twitter.com/tom___scott/status/1108156595777744897?s=21

It’s worth remembering that Gerry Gunster (sharing the Leave EU launch platform with CA’s Brittany Kaiser In November 2015 talking about data &Comms) went on to work with Banks & LEAVE EU in the months leading up to the Ref
Thanks @brexit_sham for article

prweek.com/article/140050…

According to Channel 4 Farage/Banks continued to collaborate with GUNSTER after the referendum and, interestingly, drumming up interest in the USA too

See the section under “Trips to America”. Also Business Opportunities and a 50/50 share of the profits

channel4.com/news/nigel-far…

Mmmm..

Profits from what?

You will remember @Turloughc thread that flagged that the BXP domain name had ALSO been registered nearly 3 years ago plus other evidence Banks has had the idea in his sights when Farage & Co were meeting up with Gunster.

@allotment_lady also found this Borwick tweet from yesterday (23/5/2019) morning.

I think there’s a coming together of Vote Leave and Leave EU players driving the BXP campaign.

Well worth reminding ourselves of this clip of Borwick laughably presenting on his methods. Digital Approaches in the Age of Polarisation. 3/4/2018. 10 mins in. Having the iP addresses of all his opponents & all their alias. Monitoring them closely.

The constant use of focus groups to test which messages are gaining traction and why.

@AccountableUK will be interested in that too!

He saves 10% of his budget for testing the effectiveness of each element of messaging.

He might put up 100k iterations of the same message in a month and constantly monitor the effectiveness of each.

Of course, I doubt that explains the 400% amplification of the BXP shares.

@Turloughc provided this tweet from Wigmore so we now know who’s their digital frontman

Steve Edginton, described in other links as “Chief Digital Strategist” for Leave Means Leave (Tice and Longworth Company) & “Digital Campaign Manager” for Matthew Elliott’s Taxpayers Alliance

@Turloughc ‘s link to tweet from Wigmore.

https://twitter.com/turloughc/status/1131891784353746944?s=21

Reference to Edgington’s roles in Leave Means Leave and TPA is in an article in Cherwell saying he attending the Turning Point UK launch.

That was on 28th January 2019, just a week before the Brexit Party registered as a political party with the Electoral Commission on 5/2/2019.

The usual collection of people attending.

cherwell.org/2019/01/28/rig…

Here he is flogging WTO Brexit on Matthew Elliott’s Brexit Central like a latter day Arthur Daley as recently as 28/3/2019.

brexitcentral.com/author/steven-…

Here he is writing in Conservative Home at the end of March this year.

conservativehome.com/platform/2019/…

@shamiruk suggested there was a revolving door between organisations and this seems to bear it out.

Add Brexit Party to the list

theguardian.com/politics/2018/…

LinkedIn (Thanks to @Turloughc )

Edginton (1 ‘g’!)

Today (Saturday) we have some more information about that surprising x 400% amplification of BXP posts and tweets.

8/10 of the top accounts display botlike activity according to the Inst for Strategic Discourse.

There’s more...

https://twitter.com/fascinatorfun/status/1132232816329199616?s=21