is the head statement that decides whether the next line will be read or not.
It should be able to grab the the attention of your client who is scrolling through Kim Kardashians photos.
It should make them say: "hmm, tell me more.."
Read on👇🏿
Don't just raise curiosity. Give them a little hint of what they should expect from the next line.
P.S: there's no permanent format for writing a headline. IDEAS for GOOD HEADLINE could spring up from anywhere..
If you have one that works effectively, feel free to use it as many times as you want.
But don't fail to experiment new creative ones.
If you want to gain better ideas for good headlines, make sure you READ COPIES ALWAYS