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9 tweets,
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We've entered a new era in marketing.
The big digital advertising platforms are fairly priced now. Offline channels like television, billboards, and retail stores are growing fast again.
Innovation will shift towards top-of-funnel advertising.
The big digital advertising platforms are fairly priced now. Offline channels like television, billboards, and retail stores are growing fast again.
Innovation will shift towards top-of-funnel advertising.
Some data to back this up...
1. Advertising on Facebook has become 70% more expensive between 2017 and 2018, while ad spend on Facebook grew 40% during Q2 2018.
perell.com/blog/customer-…
1. Advertising on Facebook has become 70% more expensive between 2017 and 2018, while ad spend on Facebook grew 40% during Q2 2018.
perell.com/blog/customer-…
2. Growth in Out-of-Home advertising
3. Attention shifting towards the top of the funnel
4. Quote from the CMO of Shopify
5. Retail and the "Post-Facebook Strategy"
Scattered notes and quotes.
Scattered notes and quotes.
As @mrsharma and I have written:
"The future of holding companies will be built around customer audiences & personas, not industries."
perell.com/blog/customer-…
"The future of holding companies will be built around customer audiences & personas, not industries."
perell.com/blog/customer-…
6. Rising Cost-Per-Click on Facebook
