I will tell you why I’m in favor of this. 1/
2/
Smoking rates had been cut in half before these big companies started marketing e-cigarettes as cool. And making lots of money at it.
It’s a public health crisis. 3/
And there appears to be good evidence according to news reports that JUUL is making false marketing claims and targeting kids.
It’s the same playbook. 4/
This is separate and apart even from the 6 recent deaths, whose cause is really still being pinned down. 5/
The @US_FDA needs to hold the line and ignore the politics & any pressure other than public health. In my view this is the right first step. /end