👋Hello! 👋This is Olivia (@livmqhenry) with @LPostCollective. We are excited to share what we heard during our information needs assessment in South Fresno and nearby rural areas.

Read the full report here: bit.ly/2mfWDdj /1
@livmqhenry @VidaenelValle1 @noticias21 @KMPHFOX26 @KimberAndAssoc @KVPR @FresnoBee @CMACTV @radiobilingue @FresnoBHC @ENPFresno The assessment included:
➡️ 600 resident surveys
➡️ 8 listening sessions
➡️ 40 interviews with media makers and community leaders
@livmqhenry @VidaenelValle1 @noticias21 @KMPHFOX26 @KimberAndAssoc @KVPR @FresnoBee @CMACTV @radiobilingue @FresnoBHC @ENPFresno In our surveys and listening sessions, we asked:
☝️Who are your trusted sources of local news and info?
☝️What's your preferred way of getting news and info?
☝️What topics do you most care about?
☝️What’s one story that needs more attention?

@livmqhenry @VidaenelValle1 @noticias21 @KMPHFOX26 @KimberAndAssoc @KVPR @FresnoBee @CMACTV @radiobilingue @FresnoBHC @ENPFresno Big 🖼️: South Fresno is home to generations of residents building healthy, equitable, connected neighborhoods. Access to local, high-value, trusted news + info can assist their efforts. With support from @IrvineFdn, we spent 6 months listening for info gaps and opportunities. /4
@livmqhenry @VidaenelValle1 @noticias21 @KMPHFOX26 @KimberAndAssoc @KVPR @FresnoBee @CMACTV @radiobilingue @FresnoBHC @ENPFresno @IrvineFdn Fresno and surrounding rural communities are also home to incredible organizations who have been doing this work for a long time. We are especially thankful to @radiobilingue, #KBIF, @CBDIOFRESNO, @ENPFresno, @HIPcalifornia, @El5Soldeamerica, @CSET and more for their help. /5
@livmqhenry @VidaenelValle1 @noticias21 @KMPHFOX26 @KimberAndAssoc @KVPR @FresnoBee @CMACTV @radiobilingue @FresnoBHC @ENPFresno @IrvineFdn @CBDIOFRESNO @HIPcalifornia @El5Soldeamerica @CSET The team working on this included:
📌@livmqhenry, Assessment Lead
📌@JesseAHardman, @LPostCollective founder
📌Juan Carlos Mosqueda Rosales, Community Liaison
📌Aaron Frisby, Community Liaison
📌Chali Lee, Community Liaison
📌Rocky Vang, Community Liaison
@livmqhenry @VidaenelValle1 @noticias21 @KMPHFOX26 @KimberAndAssoc @KVPR @FresnoBee @CMACTV @radiobilingue @FresnoBHC @ENPFresno @IrvineFdn @CBDIOFRESNO @HIPcalifornia @El5Soldeamerica @CSET @JesseAHardman 1. 📰 Local news has a part to play in serving residents’ basic information needs. People asked for news and information about help with rising utility rates; immigration resources and how to vet them; the status of street repairs; low-cost activities for families; and more. /8
@livmqhenry @VidaenelValle1 @noticias21 @KMPHFOX26 @KimberAndAssoc @KVPR @FresnoBee @CMACTV @radiobilingue @FresnoBHC @ENPFresno @IrvineFdn @CBDIOFRESNO @HIPcalifornia @El5Soldeamerica @CSET @JesseAHardman People told us community and advocacy organizations did a better job furnishing this type of information. They challenged newsrooms to do more. (Community and ethnic media we visited placed a greater emphasis on sharing resources.) /9
@livmqhenry @VidaenelValle1 @noticias21 @KMPHFOX26 @KimberAndAssoc @KVPR @FresnoBee @CMACTV @radiobilingue @FresnoBHC @ENPFresno @IrvineFdn @CBDIOFRESNO @HIPcalifornia @El5Soldeamerica @CSET @JesseAHardman @CityBureau @outliermedia @mediaghosts @fionamorgan 2. 🗣️ Fresno is a city of many languages. Its news should be, too. A language other than English is spoken in 44% of Fresno Co. households, with Spanish, Hmong and Punjabi among the most common. Options are limited for local + hyperlocal news in a language other than English…/12
@livmqhenry @VidaenelValle1 @noticias21 @KMPHFOX26 @KimberAndAssoc @KVPR @FresnoBee @CMACTV @radiobilingue @FresnoBHC @ENPFresno @IrvineFdn @CBDIOFRESNO @HIPcalifornia @El5Soldeamerica @CSET @JesseAHardman @CityBureau @outliermedia @mediaghosts @fionamorgan ...and the sources that exist often have a regional focus.

“We need a lot more of that grassroots, really place-based information to be in the frontlines more often.” —@ENPFresno’s Germán Quiñonez

@livmqhenry @VidaenelValle1 @noticias21 @KMPHFOX26 @KimberAndAssoc @KVPR @FresnoBee @CMACTV @radiobilingue @FresnoBHC @ENPFresno @IrvineFdn @CBDIOFRESNO @HIPcalifornia @El5Soldeamerica @CSET @JesseAHardman @CityBureau @outliermedia @mediaghosts @fionamorgan Ex: Community advocate Lilia Becerril moderates of two popular Facebook groups for South Fresno families. She told us she can't find enough Spanish-language news to share with her members, so she often runs English articles through Google Translate and posts summaries. /14
@livmqhenry @VidaenelValle1 @noticias21 @KMPHFOX26 @KimberAndAssoc @KVPR @FresnoBee @CMACTV @radiobilingue @FresnoBHC @ENPFresno @IrvineFdn @CBDIOFRESNO @HIPcalifornia @El5Soldeamerica @CSET @JesseAHardman @CityBureau @outliermedia @mediaghosts @fionamorgan 3. Community info-sharers fill critical gaps. Residents told us people like Lilia Becerril, @GShergill13, @CherPeeklee, @LCJA staff members, local faith leaders, school officials and more are key information bearers and sharers. /15
@livmqhenry @VidaenelValle1 @noticias21 @KMPHFOX26 @KimberAndAssoc @KVPR @FresnoBee @CMACTV @radiobilingue @FresnoBHC @ENPFresno @IrvineFdn @CBDIOFRESNO @HIPcalifornia @El5Soldeamerica @CSET @JesseAHardman @CityBureau @outliermedia @mediaghosts @fionamorgan @GShergill13 @CherPeeklee @lcja Many of them use media (Facebook videos, 📻 shows, flyers) to share info in language that fits and activates their communities. “Gurdeep [talking] on one issue can result in a dozen people calling me. Lilia can result in two dozen people calling me,” @MiguelArias_D3 told us. /16
@livmqhenry @VidaenelValle1 @noticias21 @KMPHFOX26 @KimberAndAssoc @KVPR @FresnoBee @CMACTV @radiobilingue @FresnoBHC @ENPFresno @IrvineFdn @CBDIOFRESNO @HIPcalifornia @El5Soldeamerica @CSET @JesseAHardman @CityBureau @outliermedia @mediaghosts @fionamorgan @GShergill13 @CherPeeklee @lcja @MiguelArias_D3 ❗How are trusted community information-sharers supported, consulted and included by public officials, agencies, nonprofits and newsrooms?

⬆️This was a key question of @LPostCollective’s info needs assessment in Sonoma, too: bit.ly/2RdbvGY

@livmqhenry @VidaenelValle1 @noticias21 @KMPHFOX26 @KimberAndAssoc @KVPR @FresnoBee @CMACTV @radiobilingue @FresnoBHC @ENPFresno @IrvineFdn @CBDIOFRESNO @HIPcalifornia @El5Soldeamerica @CSET @JesseAHardman @CityBureau @outliermedia @mediaghosts @fionamorgan @GShergill13 @CherPeeklee @lcja @MiguelArias_D3 4. Based on our surveys, free over-the-air TV channels were a leading source of local news and information in every community we visited. In particular, @noticias21’s #ArribaValleCentral is a staple among many Spanish-speaking residents. /18
@livmqhenry @VidaenelValle1 @noticias21 @KMPHFOX26 @KimberAndAssoc @KVPR @FresnoBee @CMACTV @radiobilingue @FresnoBHC @ENPFresno @IrvineFdn @CBDIOFRESNO @HIPcalifornia @El5Soldeamerica @CSET @JesseAHardman @CityBureau @outliermedia @mediaghosts @fionamorgan @GShergill13 @CherPeeklee @lcja @MiguelArias_D3 Many people took issue with the tone of television news reports. In #Fresno, one parent said the regular coverage of shootings and robberies was “psychologically traumatic” for children and she refused to watch it around them. /19
@livmqhenry @VidaenelValle1 @noticias21 @KMPHFOX26 @KimberAndAssoc @KVPR @FresnoBee @CMACTV @radiobilingue @FresnoBHC @ENPFresno @IrvineFdn @CBDIOFRESNO @HIPcalifornia @El5Soldeamerica @CSET @JesseAHardman @CityBureau @outliermedia @mediaghosts @fionamorgan @GShergill13 @CherPeeklee @lcja @MiguelArias_D3 Other parents said of TV news:
📺“It’s not focused on service.”
📺“It confuses us.”
📺“They cause alarm to frighten people.”

A Tulare Co. school official said of TV: “I have to talk down my own parents, relieve their worry and anxiety about what they’re seeing in the news." /20
@livmqhenry @VidaenelValle1 @noticias21 @KMPHFOX26 @KimberAndAssoc @KVPR @FresnoBee @CMACTV @radiobilingue @FresnoBHC @ENPFresno @IrvineFdn @CBDIOFRESNO @HIPcalifornia @El5Soldeamerica @CSET @JesseAHardman @CityBureau @outliermedia @mediaghosts @fionamorgan @GShergill13 @CherPeeklee @lcja @MiguelArias_D3 But residents didn’t say they wanted less crime + public safety reporting—in many cases they wanted more. How might local stations (👋@ABC30, @KMPHFOX26, @CBS47, @KSEE24, @UnivisionFresno, @TelemundoFresno & more) cover these topics in a way that equips and connects viewers? /21
@livmqhenry @VidaenelValle1 @noticias21 @KMPHFOX26 @KimberAndAssoc @KVPR @FresnoBee @CMACTV @radiobilingue @FresnoBHC @ENPFresno @IrvineFdn @CBDIOFRESNO @HIPcalifornia @El5Soldeamerica @CSET @JesseAHardman @CityBureau @outliermedia @mediaghosts @fionamorgan @GShergill13 @CherPeeklee @lcja @MiguelArias_D3 @ABC30 @CBS47 @KSEE24 @UnivisionFresno @TelemundoFresno 5. 🌱The health and success of young people are an information priority. Fresno is a young city — the average age is around 32. Youth development and/or schools were among the top five priorities in every community we surveyed. /22
@livmqhenry @VidaenelValle1 @noticias21 @KMPHFOX26 @KimberAndAssoc @KVPR @FresnoBee @CMACTV @radiobilingue @FresnoBHC @ENPFresno @IrvineFdn @CBDIOFRESNO @HIPcalifornia @El5Soldeamerica @CSET @JesseAHardman @CityBureau @outliermedia @mediaghosts @fionamorgan @GShergill13 @CherPeeklee @lcja @MiguelArias_D3 @ABC30 @CBS47 @KSEE24 @UnivisionFresno @TelemundoFresno @fresnounified @ylinstitute @bmocfresno @99_Rootz @FresnoBarrios @VisaliaUSD @theknowfresno There's so more in our full report (bit.ly/2mfWDdj), including:
📖 Requests from Fresno’s black community re: development news
📖 Thoughts on trust and representation from Hmong community members
📖 Differences in rural and urban info ecosystems
📖 Recommendations

Missing some Tweet in this thread?
You can try to force a refresh.

Like this thread? Get email updates or save it to PDF!

Subscribe to Listening Post Collective
Profile picture

Get real-time email alerts when new unrolls are available from this author!

This content may be removed anytime!

Twitter may remove this content at anytime, convert it as a PDF, save and print for later use!

Try unrolling a thread yourself!

how to unroll video

1) Follow Thread Reader App on Twitter so you can easily mention us!

2) Go to a Twitter thread (series of Tweets by the same owner) and mention us with a keyword "unroll" @threadreaderapp unroll

You can practice here first or read more on our help page!

Follow Us on Twitter!

Did Thread Reader help you today?

Support us! We are indie developers!

This site is made by just three indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3.00/month or $30.00/year) and get exclusive features!

Become Premium

Too expensive? Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal Become our Patreon

Thank you for your support!