Ok ok ok so I've noticed game devs sometimes aren't actually sure WHAT social media metrics they should be looking at?
No point in having it if you don't know why!
✨ Basic thread about social media metrics - what to look for and why ✨
No point in having it if you don't know why!
✨ Basic thread about social media metrics - what to look for and why ✨
First thing's first: I'm the realest
Sorry bad joke. Ok but first of all -- don't get caught up in JUST measuring metrics all the time or making them up.
They'll detract from your work if you become engulfed in them and/or get a lot of anxiety. They're for reference, not law.
Sorry bad joke. Ok but first of all -- don't get caught up in JUST measuring metrics all the time or making them up.
They'll detract from your work if you become engulfed in them and/or get a lot of anxiety. They're for reference, not law.
💍 1: Engagement 💍
This is Likes, RTs, Comments, etc. Also ppl talking ABOUT you and conversing with you.
The more energy the engagement takes (e.g. RT is worth more than a Like), the stronger it is. More engagement doesn't guarantee success, but it helps with expectations!
This is Likes, RTs, Comments, etc. Also ppl talking ABOUT you and conversing with you.
The more energy the engagement takes (e.g. RT is worth more than a Like), the stronger it is. More engagement doesn't guarantee success, but it helps with expectations!
❤️ 2: Sentiment ❤️
What your community likes/dislikes about you or your game. Social media is especially good at helping you with context.
How big is the impact? How big is it in relation to others? How strong is the feeling? Where are people talking? Who is affected?
What your community likes/dislikes about you or your game. Social media is especially good at helping you with context.
How big is the impact? How big is it in relation to others? How strong is the feeling? Where are people talking? Who is affected?
🗣️ 3: Influencers 🗣️
Not just *actual* influencers, but people who are your biggest fans! Especially for indies, word of mouth is so valuable and social helps you find them and stay in touch.
Not just *actual* influencers, but people who are your biggest fans! Especially for indies, word of mouth is so valuable and social helps you find them and stay in touch.
🏥 4: Triage 🏥
Issues that could blow up can be mitigated by proactively being on social.
Speedily dealing with issues well keeps people happy and they super appreciate it!
Issues that could blow up can be mitigated by proactively being on social.
Speedily dealing with issues well keeps people happy and they super appreciate it!
📑 5: Best Content 📑
Find out what messages and content attracts the most engagement and where. This can overtime influence how you market your game and it's messaging too!
Play around with it, test what attracts who. Refine your message overtime when you see what sticks.
Find out what messages and content attracts the most engagement and where. This can overtime influence how you market your game and it's messaging too!
Play around with it, test what attracts who. Refine your message overtime when you see what sticks.
📺 6: Best Channels 📺
Look, just having lots of eyeballs isn't enough. You also need it to make an impact on your game!
See which social channel converts the most people into actually clicking your link or buying your game. Focus your efforts where it matters.
Look, just having lots of eyeballs isn't enough. You also need it to make an impact on your game!
See which social channel converts the most people into actually clicking your link or buying your game. Focus your efforts where it matters.
🌍 7: Location 🌏
Knowing where your game is popular helps you figure out where you should start branching out. Popular in Japan? Time to localize! Reach out to more regional outlets! Etc.
Knowing where your game is popular helps you figure out where you should start branching out. Popular in Japan? Time to localize! Reach out to more regional outlets! Etc.
Basically social is more than trying to go viral. It's not the be-all and end-all of your marketing strategy (and in fact, conversion can be quite low), BUT you should know what to look out for! Especially if you have limited time.
Hope it helped 🌟
Hope it helped 🌟
