Thread by @berkun

1. It's interesting as a rough measure of what most people think the word #design means to search various systems and see what comes back. Here's Amazon Prime Videos. Mostly interior design and remodeling living spaces.

2. Netflix, Hulu and most video services I've tried return mostly the same kinds of results. User experience and UX return almost nothing. The one hit I got for #ux on Amazon Prime was this (although some user experiences are like defusing bombs!)

3. Searches on Google and Bing unsurprisingly return similiar kinds of results: definitions, logo making apps/services and interior design - and TED and WIRED are often in top 10 or 20 results. Not sure what to make of that.

4. The design channel on @medium shows up high on some search results, but it's designers writing for other designers. Not sure what ordinary folks would make of articles like these:

@Medium 5. It's really not that easy, as an outsider, to get a sense of what #design can mean and what designers do. It's obscure and confusing.

#UX as an industry term is established, but we forget how its recognition drops off dramatically to the majority of the world.

@Medium 6. There's a natural desire as a professional to differentiate and say "my kind of design is different that those" - but if the goal is more people in the wider world understanding design, in any good sense, it works against bringing people in.