This mindset shifts the focus of your efforts from self and the short term, to others and the long term.
Here's how I start a business...
The article "1,000 True Fans" written by Kevin Kelly back in 2008 talks about help a focused group of people
kk.org/thetechnium/10…
Focusing on why you want to serve your audience/market, helps you grow your company effectively.
Starting with what can be improved and building up your people is essential for success.
I use forums, reviews, user/customer research and articles to get to the heart of the problem my business solution should solve.
Don't do exactly what everyone else is doing because it looks easy.
And if you're gonna start a business around products/services that are widely available you need to differentiate either your offer, target audience or both.
Assess your goals, skills, interests, finances, free time, networks and other resources.
This life assessment will help you determine whether you should start a Lifestyle, Growth or Value business
Growth businesses may not generate income immediately, but can be scaled massively.
Value businesses generate revenue immediately but require lots of capital to start and grow.
Value business were recently added to my mental model due to them being in areas with well established market demand but without the growth rate of Growth businesses.
Franchises
Insurance companies
Industrial/Manufacturing companies
Product/Materials suppliers
Land leases
Agriculture
Imports/Exports
Infrastructure
Utilities