Aleksandr Kogan and Joseph Chancellor were deceptively harvesting/matching data with that personality quiz on Facebook as GSR for SCL. John Bolton PAC was the client. @chrisinsilico’s papers to DCMS committee have the emails about delivering the data to Bolton.
Brittany Kaiser’s book #Targeted describes post-mortems with Robert Murtfeld where they show how similarly microtargeted tactics from the Trump campaign yielded 20% engagement boost on 95% confidence. #Hindsightis2020
The efficacy of CA’s targeting is hotly contested, there’s no doubt about that. It’s just marketing, in the end. But any marketing that can boast a 20% boost is not nothing. These ad archives show how messages can be tailored. Some will work better than others. #Hindsightis2020
Those moments when Kaiser and Wylie’s stories line up—Here is an example email from Wylie published by @CommonsCMS RE: getting the Kogan data to Bolton for initial voter matching, a practice later found to violate FTC Act. #HindsightIs2020 #TheGreatHack parliament.uk/documents/comm… 
