, 3 tweets, 1 min read
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The BJP “missed call” campaign for CAA is them merely cleaning up their database.

Everyone calling auto-opts-in to receive updates. These numbers will be added to Whatsapp groups.

Propaganda will then be disseminated to all of them.

And that’s how a nation is brainwashed.
They could’ve spent money on a targeted BJP campaign with a slogan but that’d have cost them more $$. And probably gotten less callers than normal.

Making it about the CAA (aka. a national issue) made it a whole lot easier.

The Opposition is 3 decades behind in this game.
You can keep “trending” as much stuff as you want on Twitter. Problem is the real agendas/push are happening on WhatsApp.

If u aren’t reaching the people directly (and thence building a strong ecosystem), u’ve lost half the battle right there.
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