It describes a novel phenolic compound they named Quebecol. It is a non-natural process-derived (evaporating the syrup) compound
de l’agriculture du Que´bec (CDAQ), with funding provided
by Agriculture and Agri-Food Canada’s Advancing
Canadian Agriculture and Agri-Food (ACAAF) Program. …
the financing, collection, and donation of maple syrup
samples from Quebec, Canada."
So here's a better story for Women's Day (that won't be published):
Maple syrup isn't very green either: you must boil 20.5 gallons to obtain 2 pints of syrup. How many BTUs of wood/fossil fuel required to produce this stuff?