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1. This is an important piece about ad-supported media by @sarafischer

Advertisers want to avoid controversy.

Increasingly that means they refuse to advertise against real news.

Advertisers are blocking stories with words like "pregnant" and "gay"

axios.com/media-trump-ad…
@sarafischer 2. The fetish around "neutrality" among large outlets is not about serving the readers. It's a relatively new concept designed to make advertisers comfortable. AND ITS NOT WORKING.
@sarafischer 3. That's why it's important to have sources of information that are not beholden to advertisers.

Because those kind of publications don't have to worry about creating a "safe" environment for ad dollars

And it's why popular.info will never have ads
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