#Imperative21: 72,000 corporations across 80 countries. 150 different industries.
"An unprecedented coalition of business networks that have come together to raise our ambition. Not just to help our individual CEOs succeed... we'll do that for sure..."
"So that the push-back on the BRT [Business Roundtable] from differ. business publications or other people within the [] community lessens. So there's less of a headwind culturally for this type of leadership"
The #GreatReset. Storytelling & narratives for the 21st century.
The utilization of language, emotions, & psychological coercion - to serve and expand capital. To secure social license. To carry on the plunder & exploitation of all life on the planet.
#BRT: key in "defeating a Ralph Nader plan for a consumer protect. agency in 1977...
BRT's most signif. victory was in #blocking#labor law reform that sought to strengthen labor law to make it more difficult for companies to intimidate workers who wanted to form #unions."
#BRT: founded in 197[2] by John Harper, Alcoa, & Fred Borch, CEO of GE. "Harper & Borch were concerned about growing public hostility toward corps evidenced by support for gov't reg. of the workplace & #environment & about the power of #unions to squeeze corporate profits..."
"[Their] Economic System is at a Tipping Point"
There is perhaps nothing more terrifying to the ruling class, than the thought/possibility of being on equal footing w/ those they have grossly exploited - the working class & peasantry.
Purpose built movements. Exploitation of systemic racism (#BLM) & youth (#climatestrike).
"New Power" – "The ability to harness the connected crowd to get what you want" – Jeremy Heimans, co-founder Purpose/Avaaz, B Team Expert
Malala for "Evoke - a community of optimists hosted by Melinda #Gates": "We Need a Reset..."
Global Goals (#SDGs) must be understood as #EmergingMarkets. They are overseen by the World Economic Forum which officially partnered w/ #UN on June 13, 2019.
#Disney heiress. Net worth, 120 million. Signatory to 2020 "Millionaires Against #Pitchforks"
Fear of #revolt: "In many nations, tensions caused by inequality have reached crisis levels. Low social trust & a pervasive sense of unfairness are diminishing basic social cohesion."
#Media saturation will be critical to shape public sentiment/perception. #Guardian
#WashingtonPost is owned by Amazon's Jeff Bezos, #BRT member w/ Benioff (Salesforce, WEF 4IR), Bayer, #Pfizer, #BlackRock, Johnson & Johnson, Lockheed..
#Mastercard is partnered w/ #Gavi w/ a focus on #Africa. In 2019 Mastercard took part in #WEF Africa exploring "trends in digital transformation as the Continent embraces the #4IR at an accelerated pace..."
Imperative 21 funders: #Ford & #Skoll Foundations.
& #Unfinished - which will survey & shape peoples current & changing perceptions on capitalism as the campaign rolls out (via NGOs) at scale. Task: obtain social contract for reset sought by BRT/WEF.
Nov 20 2020, Fortune: "a year of lockdowns, isolation, & uncertainty have widened the wealth gap between America’s work-from-home managerial classes & its paycheck-to-paycheck frontline workers—w/ the two groups' well-being moving in opposite directions like the arms of a "K"."
"#Facebook, #Apple, #Amazon, #Microsoft, & #Google—have returned 52.5% year to date, compared with just 6.3% for the other 495 members of the S&P 500. Together, they now have a market cap of $7.2 trillion."
The ruling class "imperative" to save, rebrand & expand the capitalist system, is coming down like a sledgehammer over our collective heads. The "#reset" social engineering & behavioral change campaigns have just begun. Know your enemy. This is #classwar.
B Team: Founded by billionaire Richard Branson (Virgin) & Zeitz former CEO of Puma, co-founder of eco-luxe lodge Segera Retreat & the Zeitz Foundation in #Kenya.
Managed by PR firm Purpose co-founded by Heimans (Avaaz, "New Power", Share Verified).
Benioff: Founder, CEO of #Salesforce. B Team Leader. World Economic Forum's Board of Trustees member. Inaugural Chair of WEF's Forum Center for the #4IR. Owner of TIME magazine. Co-founder of Breakthrough Energy w/ Gates et al. (nuclear, #CCS)
This is going to be one of my most important threads.
On Oct 24 2020 we analyzed the Rockefeller Foundation "Message Handbook - #Covid19 Testing & #Tracing, Sept 2020".
This thread examines the #UN [Share] Verified Guide to COVID-19 #Vaccine Communications (released Nov 18).
Before we begin, we need to understand who/what [Share] Verified is. Self-described as "the biggest team the world has ever seen" Verified is #Purpose PR firm (sister org of #Avaaz) partnered w/ #UN, #Luminate (#Omidyar) & #Ikea.
"Senior doc says Alberta politicians “playing medicine”, media driving “hysteria” - Dr. Roger Hodkinson says the virus is no worse than a “bad flu, that masks are “useless”, & that #lockdowns are driving suicides."
#WEF & Prince of Wales: The Green Horizon Summit: Nov. 9-11 2020. Attended by 2500. Led by 100+ corporate & climate "leaders" including "Prince" Charles, UN's Guterres, Lagarde, Carney, BlackRock, etc.
Let's start w/ the ruling class imperative to rebrand #capitalism (Oct, 23, 2020) - in order to save it.
Schwab: "At the forefront [we need] to create a new model,
a new concept, a new definition of capitalism...
Schwab, continued: "the old definition comprises only financial capital. But actually human & social capital, [] & of course natural capital - is as important as financial capital."
PR firms prepare 60-80% of global news while 6 media corps control lion's share of global news. [Giants: the Global Power Elite by P Phillips].
Contemplating the sound question "what are they trying to sell me?" is always a legitimate/wise exercise.
If the "ideological protectors of concentrated global capital" wanted you to remain calm - the media, in lockstep, would mirror & amplify this desire. Instead we witness a psychological terror campaign waged against populace - w/ a growing acceptance/demand of fascist measures.
Many of the observations from the 2016 article, "Why We’re Living in the Age of Fear" can be explored in relation to what we bear witness to, at present moment. Our #fear is very easy to #manipulate. "We're #wired to respond to it above everything else"