Thread by @buffer

To give your marketing meaning, start with your mission.

A thread 👇

The greatest marketing campaigns are the ones that connect with us, inspire action and leave a lasting impact. @CaseyNeistat and @Nike's Make It Count, @Airbnb's Belong Anywhere, and @patagonia's Fighting for Public Lands.

In marketing, we focus a lot on reach. But if you want to build a truly remarkable, successful company, that your customers love — and employees want to work for — you need something more.

You need a mission.

@treehouse distilled their mission into a simple slogan, #EducateYourself, and brought it to life through their content. E.g @ryancarson...

🎙️ started the Educate Yourself podcast
✍️ wrote tech education and jobs niche on Medium
📢 shared his thoughts on LinkedIn

Their social content not only drove organic consumer signups but also helped build their B2B brand — and clinch a deal with a Fortune 50 company!

When you boil down @treehouse’s success on social media, it comes down to three things:

1. Patience
2. Passion
3. Discipline

Read how Treehouse's mission fuel its marketing here: blog.bufferapp.com/how-treehouses…