,
10 tweets,
3 min read
Read on Twitter
1. WTF is going on with Trump's social media accounts?
Let me explain in plain English.
Let me explain in plain English.
2. Social media is central to Trump's reelection strategy. He made the guy in charge of his 2016 social media strategy, @parscale, his 2020 campaign manager.
Trump is spending 500K per week on Facebook and Google and he doesn't even have an opponent yet.
Trump is spending 500K per week on Facebook and Google and he doesn't even have an opponent yet.
3. Trump's strategy on social media, particularly Facebook, involves him breaking all of the platform rules.
They bragged about this last time -- suppressing African-American votes with fake information
This time they started targeting seniors w/fake promises about the border
They bragged about this last time -- suppressing African-American votes with fake information
This time they started targeting seniors w/fake promises about the border
4. But after all the criticism of 2016 Facebook is more sensitive now about how its platform is being used for elections.
When I pointed out hundreds of rules violations by the Trump campaign, Facebook acted and took the ads down popular.info/p/trump-campai…
When I pointed out hundreds of rules violations by the Trump campaign, Facebook acted and took the ads down popular.info/p/trump-campai…
5. This is what is unacceptable to Trump.
He needs to be a VICTIM of Facebook censorship so that it's IMPOSSIBLE for Facebook to enforce their own rules
He needs to be a VICTIM of Facebook censorship so that it's IMPOSSIBLE for Facebook to enforce their own rules
6. So Trump took a routine announcement by Facebook it was permanently banning several accounts that traffic in racism and conspiracy theories and made it a HUGE DEAL.
It makes him the victim again.
Facebook banned dozens of liberal last year on thinner grounds w/no fanfare
It makes him the victim again.
Facebook banned dozens of liberal last year on thinner grounds w/no fanfare
7. Trump's goal is to make Facebook's rules UNENFORCEABLE. In Trump's mind there is no difference between NBC and InfoWars and if Facebook tries to create one its CENSORSHIP.
That's the political space he needs to operate.
That's the political space he needs to operate.
8. The problem is that the media is complicit. There is almost no coverage of how Trump is spending money online
I'm filling in the gap w/my newsletter, Popular Information. I spend hours reviewing the Trump's social media ads
You can subscribe at popular.info
I'm filling in the gap w/my newsletter, Popular Information. I spend hours reviewing the Trump's social media ads
You can subscribe at popular.info
9. A big part of the problem is the social media company themselves. Twitter, Facebook and Google won't enforce their rules.
They are scared are regulation and Trump is a very good customer. They have every incentive not to act.
They are scared are regulation and Trump is a very good customer. They have every incentive not to act.
10. In the meantime, what's happening online in advance of 2020 is shaping up to be even worse than 2016.
