, 11 tweets, 3 min read Read on Twitter
My thread on how to beat Leavers (sorry!)
1/ I was a Leave voter. I have become a #Remainernow, but there is one key piece of the Brexiteer psyche I don’t feel is being engaged with by any of the Remain parties. You see, every Brexiteer is a hero.
2/ It’s a wonderful feeling – a sincere belief that you are doing the right thing, and all obstacles and sacrifices are actually proof that you are on the right track. The reaction to “Project Fear” is a case in point; clearly Remainers were cowards.
3/ In fact, it doesn’t matter if every prediction comes true to them – it just highlights the length they are willing to go to succeed in their quest; how heroic they are. The more sacrifice, the more it must be worth it in the end. It gives a sense of empowerment that emboldens.
4/ It defies reason; it can’t be appealed to by conventional means. Everything a Remainer shows as proof of Brexit’s failings is a by-the-by victim in a glorious battle. It will urge them on, not send them into retreat, because then they will be the ones falling to cowardice.
5/ Which is where the solution lies. The narrative needs to be reversed. It needs to be said, clearly and publicly, that Brexit is a coward’s way out.
6/ Those on the left – running from their commitments; those in the middle – running from hard work; those on the right – running from a fight. Running from Europe.
7/ It won’t work for many, but it doesn’t need to. It sows the doubt in the subconscious. Those Brexiteers in positions of power will have an answer, but there is no glib reply the person on the street can give.
8/ And many a brave soul looks like a coward when accused of cowardice (particularly on television with no pre-prepared answers).
9/ Even so, the effect may be small, but there are many grandparents and parents thinking they should vote Brexit for their children’s sake. If there’s a chance that this is a coward’s option, a shirking of hard work, they may think twice on the 23rd May.
10/ Another benefit of this effect is that it wouldn’t show up in polls – Farage could be left humiliated if he suddenly gets a lower voter share than predictions suggest. That would be the ultimate win from these elections.
11/ I’ve reflected on this on my own journey over the last few years, and I hope it makes sense. I feel the time is right for “Brave” to be our direction. Let them have the label of “cowards”.
#RemainerNow #RevokeA50 #BollockstoBrexit
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