, 5 tweets, 2 min read
Just got retargeted on desktop FB by a company, whose site I visited on my mobile phone using Chrome 'incognito' mode earlier today. Didn't knowingly visit a similar website. Might still be some random/correlation stuff, or can FB pixel somehow identify users in 'incognito' mode?
I'm sure there are technical solutions to (re)identify users in 'incognito' mode e.g. based on fingerprinting, but the main question for me is do FB (or Google) use them? The study (arxiv.org/pdf/1907.06520…) doesn't seem to address incognito mode, does it?
I was using cellular data (no Wifi), so the only thing that could have happened here is that they re-identified my (temporary) cellular IP in 'incognito' mode?
Btw. the site I visited in 'incognito mode' was car2go[dot]com. I believe they use the FB pixel.

I also visited drive-now[dot]com, and I now remember that I was searching for both on Google before. But everything in 'incognito' mode. I'm not logged into mobile Chrome.
But again, there can be a million reasons. Friends/neighbors could have used/searchedfor car2go. Or FB chose me because I'm one of a few users who are still active in Vienna :p

It's just opaque.

Anyway, I wanna know whether Google/FB (re)identify users in 'incognito' mode #gdpr
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