Keep in mind, only 10% of our adult population watches the evening network news. FOX News is the highest performing of the cable news outlets, yet just 1% of Americans watch it.

Local news does better-it has weather and crime! If it bleeds it leads!

This represents a BIG CHANGE from our past, when somewhere around 35% of the country's adult population watched 1 of the Big 3 network news. Back then, there was a commonality of information. Now, due to media choice & tech, many people have opted entirely out of news. Keep in
mind, people tell pollsters, TV news is their STILL their preferred method of consuming news. So, if these rates are this bad, imagine print must be worse. And there is social media, which, although algorithm based, is also pushing out sponsored content by media outlets.
So yes, bad to assume average voters are aware of Trump's record beyond the most general platitudes.

BTW:
@pewresearch

has an amazing interactive that allows you to see how people get their local news where you live.journalism.org/interactives/l…
Please note: the original version of this tweet cited the wrong % of nightly viewers to the network news, a mistake caught by diligent follower @Statlawyer

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