So here is an anecdote about Angela Merkel’s pullover.
In other words, here is the most interesting answer I had when I asked an EU diplomat the Ivan Rogers question: was the EU all tactics and no strategy over Brexit?
The business leaders said their UK counterparts were urging them to lobby politicians to keep the UK in the single market. (Basically - German carmakers level one).
François Hollande said if the EU allowed non-EU countries to be part of the single market, this would dissolve the political cement that keeps the four freedoms together.
Whereas May wanted deep and special bespoke, Johnson wants a basic free-trade deal off the shelf. That's easier for EU to understand and to negotiate.