Thread by @khurrumpervaiz

Let's talk #MediaConvergence #PR #Chatsessions
An outcome of tech advancements in #PR #SundayThoughts #PublicRelations #corporatecommunications #media #pakistan
- Reply, Likes and RT tweets in the thread and make sure to @PakistanPr

#Media convergence is the interlinking of computing and other information technologies, media content, media companies and communication networks @PakistanPr

It brings together the “three C's”—computing, communication, and content—and is a direct consequence of the digitization of media content and the popularisation of the Internet @PakistanPr

Two basic forms of convergence are: one between IT and media channels convergence, second mobile con- vergence @PakistanPr
A single tweet becomes a breaking news on the prime time news is #mediaconvergence

A cell phone that also takes pictures and video is an example of the convergence of digital photography, digital video, and cellular telephone technologies @PakistanPr

Since consumers are converged with all the media touch points, the identity of consumer has more depth with data to understand not just micro psychographics, demographics but beyond to their consumption patterns in their time and space @PakistanPr

Behavioral change in the choice of media consumption by every day consumer can be explained by convergence @PakistanPr

Media convergence is the next step in communication evolution and is not an indicator of old media displacement, but rather as an advanced and more integrated interaction between different forms and platform @PakistanPr

@PakistanPr What competing technologies do you recommend to produce the best media mix - RT your answer please

@PakistanPr
1/2 bit.ly/2r3hYsT A study published in 2009 stated that concentration of media in the hands of private owners and relatively small number of big media corporations can be viewed both as positive and negative

2/2 it may cause the decline in the diversity of material offered and result in a tendency that voices of those lacking economic power will not be taken into account @PakistanPr

On the other hand, it is argued that market driven media owned and controlled by big media corporations ‘can actually improve the value of the service, the flexibility of topics and the competence of the contributors’ as well as enable technological developments @PakistanPR

Publishing houses across the globe are more focused on content which go in publishing, opportunity lies with publishing houses to reach more audiences without putting on investment on paper and printing but the core of the business, news @PakistanPr

What is your opinion on the new technology wiping off conventional media channels?
aka “print is dead” believers - @PakistanPr

News itself has been transformed into the content piece, traditionally a mere informational piece @PakistanPr

Prime Time News on TV channels is also being curated accordingly and urging the audience to go read more about the news on dotcoms thus creating a bridge with digitized information consumption (more opportunity for advertisers) @PakistanPr

The winning recipe for new age reader is more compelling stories not just news. People are more interested in behind the story then the story itself @PakistanPr

Celebrities without perfecting their art of storytelling/ content creation will go in history @PakistanPr

Influencers on the other hand must be authentic @PakistanPr

The viral hit Danish Ali – Rishtay video bit.ly/2r59K3s promoted Director Hareem Farooq’s pakistani movie @PakistanPr

@Waqas_Kazmi