Thread by @HindsightFiles

#NRA + Data Mining

Here are some never-seen-before docs that shed light on the NRA's massive data collection and voter profiling operations.

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From October 2015: Cambridge Analytica proposal to work alongside The Herald Group, a DC-based consulting firm to collect voter data and implement a behaviorally-microtargeted ad campaign on behalf of The Herald Group's client, the NRA.

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As noted in the first paragraph of this document, Cambridge Analytica was not the only firm collecting voter data for the NRA.

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Next document: #i360 NRA Pro-Gun Voter Profile
Date: Sept 30, 2015

This 12-page document gives you an idea of key data the NRA is collecting & using to target messages to voters.

"Unregistered Second Amendment Supporters"

First, the topline profile:

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What you are looking at is a summary of voter data provided to the NRA by i360, the Koch's political data firm, in 2015.

This topline view includes demographic breakouts and political party IDs and identifies the 11 states that made up this data set.

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i360/NRA data: Unregistered 2nd Amendment Supporters, by State

COLORADO
"FLORDIA" (🤯)
IOWA
MISSOURI

(1/4)

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i360/NRA data: Unregistered 2nd Amendment Supporters, by State

NORTH CAROLINA
NEW HAMPSHIRE
NEVADA
OHIO

(2/4)

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i360/NRA data: Unregistered 2nd Amendment Supporters, by State

PENNSYLVANIA
WISCONSIN

(3/4)

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i360/NRA data: Unregistered 2nd Amendment Supporters, by State

Lastly...

VIRGINIA

(4/4)

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Additional context: NRA + i360

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theguardian.com/us-news/2016/s…

Additional context: NRA + The Herald Group + Cambridge Analytica

newsweek.com/nra-cambridge-…

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