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…Speaking of John Bolton

👋 @AmbJohnBolton

.@AmbJohnBolton paid #CambridgeAnalytica for psychographic targeting via his SuperPAC in 2013-14. Ads targeted voters categorized in 5 groups. Look familiar? Then you were targeted

@AmbJohnBolton Known for aggressive foreign policy decisions leading to the #IraqWar, he had 3 goals w/#CambridgeAnalytica
- increase awareness of @AmbJohnBolton
- convince people that National Security is most important
- support @SenThomTillis vs Kay Hagan in #NorthCarolina

@AmbJohnBolton @SenThomTillis Ads paid for by @AmbJohnBolton were psychographically targeted meaning they tapped into voter psyche via data collection. The ads used research on voter hopes + fears. Fear was a favorite tactic. This ad went to the category #NEUROTIC


#CONSCIENTIOUS? As in do you care about your #children & talk about them on social media? Well, then your data has been categorized to say this is the message @AmbJohnBolton + #CambridgeAnalytica had for you #NorthCarolina


@AmbJohnBolton Are you #AGREEABLE? Well @AmbJohnBolton + #CambridgeAnalytica want you to know he works w/both sides of the aisle & keeps your children safe. In fact, here’s a kid with a flag, because #America. Also he will tell you who to vote for


@AmbJohnBolton Category is #OPENNESS
Concerned about a "deluge" of Iraqi & Syrian Refugees allegedly coming to the US? @AmbJohnBolton wants you to know #NationalSecurity will keep them abroad safe at home. Implying you'll be left safer in yours?


@AmbJohnBolton #5: #EXTRAVERSION

The formula: show kids learning, #GeorgeWashington, say #leadership a bunch, say #AmericanExceptionalism as keyword, put dubious music over #BarackObama + lots of flags. Then Vote Thom Tillis? Were you #targeted?


@AmbJohnBolton Bolton archive will be available for download shortly.
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