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Hotter take outgoing: anyone spending 100s of millions in media advertising is not only the subject of every media platform but also their biggest customer, and the distinction between “earned” and “paid” media is made utterly meaningless, which is the problem here.
Cable news’s product is not news. Cable news’s product is delivering all of our eyeballs to advertisers, who pay them, for us.

Mike Bloomberg has simply used his vast wealth to become cable news’ biggest customer, their most important consumer of us, their product.
There was a time when newsrooms weren't meant to be profit centers, the thinking being the American public would abandon them at the first sign of untrustworthines.

Then came Fox.

Hey I think I just solved the mystery of Bloomberg's recent bounce in favorable media reporting.
This is why I tend to more trust publicly funded and non-profit sources, and subscriptions models, to whom I am paying a subscription and am the customer, consuming news that is mostly the product.

Watch cable new if you must, but know what you're watching.
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