1/ Convincing the EU their LPF demands are UNREASONABLE isn't going to work, no matter how many Telegraph opeds you inspire.
You need to convince them their demands are UNECESSARY to ensuring you won't exploit their market openness.
Ergo things you might consider not doing:
You need to convince them their demands are UNECESSARY to ensuring you won't exploit their market openness.
Ergo things you might consider not doing:
2/ Banging on at every opportunity about how eager you are to diverge from EU regulations to unlock the power of British business.
EU regulators believe their settings are about the right balance of achieving objectives (environment, etc.) and imposing costs.
EU regulators believe their settings are about the right balance of achieving objectives (environment, etc.) and imposing costs.
3/ Having the new Northern Ireland Secretary get in front of journalists to signal the UK may not conform to the obligations of an agreement they signed like a month ago.
Doesn't scream, "you can take our commitments on faith, no need for legally binding rules or procedures."
Doesn't scream, "you can take our commitments on faith, no need for legally binding rules or procedures."
4/ Hiring weirdos who fetishise disruption and treat every issue like a war.
Seriously, the EU isn't stupid. They know that "sticking it to Brussels" is a tempting applause line as it is.
Hiring people who think norms are optional doesn't hint at a lot of restraint there.
Seriously, the EU isn't stupid. They know that "sticking it to Brussels" is a tempting applause line as it is.
Hiring people who think norms are optional doesn't hint at a lot of restraint there.
