Thread by @marksbirch

Excited for my first re:Invent and getting ready for the @ajassy keynote coming up!

reinvent.awsevents.com

#awsreinvent #AWS #cloud

Loving the opening music act 🎸

Zach Person is the musician playing, so awesome...

Here is his Instagram - instagram.com/zachperson/

Now @ajassy is up...

Epic growth for #AWS, continuing to accelerate!

Only 4% of workloads on cloud, 96% still on-premise, so lots more growth ahead, kicked off with COVID moving workloads to the #cloud

Andy says there are 8 steps to stay competitive, the first and most important is...

Leadership will need to invent and reinvent!

#AWS #cloud #DigitalTransformation #leadership

Second is acknowledge that you can't fight gravity...

The market is moving, so get on board or get left behind.

#markets #AWS #cloud #competition

Third is talent that's hungry to invent.

Fourth is need people that are thirsty to learn and also want to solve problems for customer.

#customerobsession #AWS

Speed is the fifth thing, speed is a choice in how you create a culture of urgency and experimentation.

So true, that is why startups have an advantage.

#AWS #startups #enterprise

Don't "complexify", such a big issue for transformation, focus on simplifying instead

#DigitalTransformation #AWS #cloud

Use the platform with the broadest and deepest set of tools is number 7. Stop reinventing the wheel and rely upon a provider to take on that undifferentiated work.

#AWS #cloud #innovation

Eighth is pull everything together with aggressive top-down goals.

Set a big, audacious goal, that is the only way to align the organization to change...so agree!

#AWS #DigitalTransformation #cloud #leadership

Awesome to have Lori Beer of JPMorgan Chase at #awsreinvent2020

Had the chance to work with her team, was super impressed with their engineering teams and drive to innovate.

Huge scale when it comes to change and refactoring apps (and skilling up teams) to adopt the #cloud in a strategic level.

#AWS #strategy #developers #DigitalTransformation

Using all the services 👍

#AWS #cloud #technology

Snap's SVP of Engineering, Jerry Hunter, sharing a Snap about using AWS at @Snapchat

#AWS #Engineering

Damn, the largest, fastest, and best performing instances.

Also so many platforms, including MacOS instances!

#macOS #EC2 #AWS #instances #technology

Huge innovation in the chips such as with Graviton2...40% better price/performance!

#AWS #technology #Graviton

Awesome call out to @honeycombio on their use of Graviton, love what they are building for observability.

#startup

AWS Inferentia and now Trainium and Habana all chips for accelerating machine learning workloads. Wow!

#AWS #machinelearning

Best place for running your containers...AWS 😎

We have three different offerings, your choice!

#AWS #containers #technology

And now you can run those containers in your own data center, both ECS and EKS 💯☁️

...and releasing it as open source for EKS Anywhere, mind blown!

#containers #AWS #Kubernetes

So much Lambda...

You can have Lambda, you can have Lambda, we can all have Lambda!

#lambda #AWS #serverless #technology

Boom, Lambda's in your containers, this is actually really huge!

#lambda #serverless #containers #AWS

This is the new launch for Lambda Container Support!

#AWS

Now announcing...AWS Proton 🚀

An easier way to build and deploy your microservices, game changer!

#AWS #microservices #deploy #technology

Now up is @SmugMug CEO sharing how they have scaled on AWS, one of the earliest users of AWS. Awesome story...

#AWS #customerobsession #data

Going from gp2 to gp3 now for EBS, amazing speed and performance upgrade..

#aws #technology

or going up to io2...

#aws #technology

First SAN built for the cloud...presenting io2 Block Express!

Even more performance now available to customers using EBS.

#aws #technology

The incumbent on-premise database world ready for more disruption, customers definitely looking for better options...

#AWS #database #cloud

Interesting uptake of Aurora Serverless, many thousands already using it, now v2 giving more scale.

#AWS #database #cloud

Already have 350,000 databases migrated to AWS...so much migration (and savings along the way with better performance) 😎

#AWS #database #cloud

Babelfish for Aurora PostgreSQL...and offering it as open source project!

#opensource #AWS #database #cloud

Truth, the relational database is a hammer for every problem, and that is a problem...

#AWS #database #cloud

Get the right datastore for the work you need to do.

AWS has all the options, purpose built databases and datastores to optimally solve the problem at hand.

#AWS #database #cloud

AWS Glue Elastic Views...wow!

This lets you write a little bit of SQL and ETL it from one datastore to another datastore. Huge value here to take away all the heavy lifting and manages the dependencies.

#AWS #database #ETL #cloud

Now featuring the CEO of Boom, the first supersonic jet to be built in 60 years. I totally want to fly that!!!

Tokyo to Seattle in four and half hours!

#AWS #innovation #travel #cloud

Did not realize Blake Scholl, CEO of Boom, is a former Amazon employee.

He is also going all-in on cloud on AWS!

#aws #cloud #travel #innovation

Data stores are not boring - @ajassy

We are reinventing the data store!

#aws

AWS is helping the most innovative companies to leverage machine learning & artificial intelligence including @Intuit

#AWS #machinelearning #cloud #innovation

The machine learning tools are shifting, it is important to support many different frameworks though.

That is what we have seen with AWS customers.

#aws #machinelearning #cloud

AWS is making it easier for data scientists & developers to get up and running on machine learning through SageMaker and SageMaker Studio

#AWS #SageMaker #machinelearning

Yep, pulling together the data together for machine learning training is a huge pain.

Huge problem for making machine learning easy to implement and use.

#machinelearning

Hell yeah, SageMaker Data Wrangler to deal with all the complexity of data transformation for machine learning.

Game changer!

#aws #datascience #SageMaker #cloud #machinelearning

Another problem to store, save, and reuse machine learning features for many different models.

This is why SageMaker Feature Store will be such a huge benefit for customers. Lower latency and better management of features.

#AWS #machinelearning

SageMaker Pipeline creates workflows end-to-end, logs, audits, and tracks changes in your ML workflows, super awesome!

#AWS #machinelearning #innovation #SageMaker

What about ML for those who don't want to build models?

AWS has a lot of models we have released that are ready to use ML / AI services!

Think forecasting, personalization, transcribing, so many more ready to use now.

#AWS #innovation #machinelearning #AI

Amazon DevOps Guru, applying our years of building experience & expertise to help detect operational issues with your apps, a service built on our machine learning understanding.

#AWS #DevOps #machinelearning

But customers sometimes tell us they do not want to figure out now to put pieces together. They want AWS to help with this.

We have the tools to make that happen 😎

#AWS #cloud #machinelearning

Amazon QuickSight Q...amazing! It take natural language questions from users and you get an answer in second.

Q is like the Alexa for your business and data queries.

Reinventing the business intelligence world!

#AWS #machinelearning #BusinessIntelligence

So many companies build their machine learning capabilities on AWS, including Fox.

#AWS #customerobsession #customerexperience #machinelearning

Contact centers are super complex, and expensive to setup

That is why we released Amazon Connect in 2017.

5000 companies since the pandemic started have been added as customer!

#AWS #contactcenter #customerobsession

New to Amazon Connect is Wisdom, a Q&A build on machine learning for service agents!

#AWS #machinelearning #contactcenter

And Connect Customer Profiles, using personalization to deliver faster and better customer service, pulling information right to the agent!

#AWS #machinelearning #contactcenter

What about in real-time coaching or dealing with issues on customer calls?

That is what Real-Time Contact Lens does, huge upside for improving the customer experience!

#AWS #machinelearning #contactcenter #customerexperience

Amazon Connect Tasks makes follow-ups for agents and contact center managers much easier to manage.

And also new is Connect Voice ID using ML voice analysis. Huge benefit for better customer experience!

#AWS #machinelearning #contactcenter #customerexperience

Now what type of innovation and reinventing is going on in industries like automotive?

#automotive #innovation #AWS

Also tons of innovation in media and life sciences and manufacturing...all on AWS!

#AWS #innovation #cloud #cloudcomputing #media #lifesciences #manufacturing

Interesting talk by Carrier CEO, David Gitlin, about using AWS and our machine learning capabilities to help them tackle the problems of food wastage and pharma delivery in their cold chain solutions.

#AWS #innovation #cloud #machinelearning

Huge industrial use case being served with Amazon Monitron for using sensors to monitor for predictive maintenance. Also Lookout for Equipment as well!

#AWS #machinelearning #IoT #manufacturing

AWS Panorama Appliance adds computer vision to onsite cameras. Another huge application of machine learning for customers!

#AWS #computervision #machinelearning #IoT

And an SDK for Panorama to provide camera manufacturers to leverage AWS capabilities in machine learning and camera vision.

#AWS #computervision #machinelearning #IoT

Now listening to Zach Blitz of Riot Games on how they use AWS Outposts for their users experience. Awesome!

#AWS #cloud #CloudComputing

What is hybrid? Cloud and on-premise data centers...is this really the future?

Hybrid is really bring the power of AWS further out to the customer.

(Also Andy with a few "in the fullness of time" phases thrown in😁)

#AWS #cloud #CloudComputing

AWS and VMWare have been doing a lot of collaboration, lots of momentum building and many customers using VMWare in the cloud.

#AWS #VMWare #cloud #CloudComputing

Also lots of uptake this past year with AWS Outposts for on-premise data centers to deliver AWS API's and services for customers.

Now can deliver in new, smaller sizes for any location!

#AWS #EdgeComputing #datacenter

We have AWS Local Zones announced last year, now expanding to way more locations in Boston, Houston, Miami now and 12 more in 2021!

#AWS #EdgeComputing #datacenter

What about places with not a lot of connectivity?

That is why we released the AWS Snow family of products.

#AWS #EdgeComputing #datacenter

And we have AWS Wavelength to extend our infrastructure out to 5G networks and expanding the networks we are connecting with.

#AWS #EdgeComputing #datacenter

This is the real application of hybrid when talking cloud.

@ajassy has it exactly right here!

#AWS #EdgeComputing #datacenter #HybridCloud

Ending lyric to the amazing and whirlwind @ajassy keynote.

So true in life and true in companies.

Moving fast, being aware of the changes, and being willing to change.

That is the meaning of reinventing!

#AWS #awsreinvent2020

And that is a wrap folks, gonna put the keyboard away for the rest of the day before my fingers fall off 😂

But so much awesome stuff released today, hard to wrap my mind around the innovation!

And a lot more re:Invent over the next three weeks 😎

#AWS #awsreinvent2020

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