.@WorkingFamilies comms director @joedinkin has a better answer than these data wonks:
Reject issue by issue silos & instead go for meta themes.
70: Trump is enriching the rich and powerful at the aexpense of ordinary Americas. (Trumpcare, tax scam, gov corruption all fit here)
Reject issue by issue silos & instead go for meta themes.
70: Trump is enriching the rich and powerful at the aexpense of ordinary Americas. (Trumpcare, tax scam, gov corruption all fit here)
30: Trump is dividing Americans from eachother & we can't let him do it. (Attacks on immigrants&muslims fit here, so do voting rights, mass incarceration, civil rights, lgbtq, metoo. This is actually all a pretty dopy way of framing things but the polling suggests it works.
“These are of course both framed in the negative but I'd also split these to be framed in the positive at least 60% of the time. I think people's feelings abt trump are pretty well baked so actually i'd say these should be mostly framed in the positive with the contrast assumed.”
.@BBCollinsworth puts it into words: “We want a country where we we can all get good pay for good work, afford healthcare and education, and live in communities free of discrimination, gun violence, or domestic abuse.”
“Trump doesn't care about any of that - he's just in this for himself and the people he likes, and he's willing to burn down America if it will enrich himself and his friends."
