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Blockchain's reduction (elimination?) of counterparty risk is going to change the role of Consumer Brands in an interesting way.
Part of the reason brand is important is the 'promise' it makes.
Our understanding that good brand = good reputation = good treatment of previous customers.
Our understanding that good brand = good reputation = good treatment of previous customers.
*IF* we're transacting on blockchains which can execute refunds/returns/rejections impartially, instantly, and even proactively... our willingness to pay a premium for the assurance of a 'brand' diminishes.
Obviously, this doesn't affect the role of Brand in other roles like luxury, status symbols, etc.
But for commodity products, it may. It'll be interesting to see how purchase decisions are grouped in that kind of future.
But for commodity products, it may. It'll be interesting to see how purchase decisions are grouped in that kind of future.
