Watch this very entertaining talk by Tali Sharot, Professor of cognitive neuroscience at @ucl.
Please watch these scientific findings in the context of #ClimateCrisis communication.
“Science shows that warnings have very limited impact on behaviour.”
[THREAD 1/8]
Please watch these scientific findings in the context of #ClimateCrisis communication.
“Science shows that warnings have very limited impact on behaviour.”
[THREAD 1/8]
How does the human brain work?
“What we find is, that people tend to change their beliefs towards the more desirable opinion. In other words: People listen to the positive information.”
— Professor Tali Sharot
[THREAD 2/8]
“What we find is, that people tend to change their beliefs towards the more desirable opinion. In other words: People listen to the positive information.”
— Professor Tali Sharot
[THREAD 2/8]
“The ability to learn from good news remains quite stable throughout the lifespan. But the ability from bad news changes as you age. This means that kids and teenagers as well as older people are the least likely to learn from warnings.”
— Professor Tali Sharot
[THREAD 3/8]
— Professor Tali Sharot
[THREAD 3/8]
Prof. Sharot explains an intervention that led to a raise in hand washing by medical staff in hospitals from 10% to 90% even though everyone was already well aware of the possible risks of insufficient hygiene, like spread of diseases. And no warnings were used.
[THREAD 4/8]
[THREAD 4/8]
Prof. Sharot focuses on 3 principles that can change human behaviour most effectively:
• Social incentives
• Immediate rewards
• Progress monitoring
The #ClimateCrisis is caused by humans and only humanity can solve this. So this is also climate related science.
[THREAD 5/8]
• Social incentives
• Immediate rewards
• Progress monitoring
The #ClimateCrisis is caused by humans and only humanity can solve this. So this is also climate related science.
[THREAD 5/8]
“We found that the brain does a really good job at processing positive information and not so with negative information about the future. If you’re trying to get people’s attention, you might want to highlight, not the decline.”
— Professor Tali Sharot
[THREAD 6/8]
— Professor Tali Sharot
[THREAD 6/8]
“A principles of what the brain is actually doing is, constantly seeking ways to control it’s environment. Giving people a sense of control is a really an important motivator. We still need to communicate risks but focus on positive strategies.”
— Prof. Tali Sharot
[THREAD 7/8]
— Prof. Tali Sharot
[THREAD 7/8]
Well done. You’ve made it through the whole thread 👏. (Immediate reward). 😃😃
Full talk here:
If you want to continue listening to a positive narrative, I can recommend this talk by climate scientist Prof. LeQuéré:
[THREAD 8/8]
Full talk here:
If you want to continue listening to a positive narrative, I can recommend this talk by climate scientist Prof. LeQuéré:
[THREAD 8/8]
