If you're not coming to the table with an entirely original idea (no matter how dumb), then good luck finding support.
-the Pakistani immigrant who opens a restaurant in a suburban strip mall
-the high school-educated 20-year-old who starts a lawn service company
-the unemployed Army vet who starts a woodworking company because that's what he knows
-the photographer who starts selling calendars online from home
Everyone knows people who've launched businesses like these.
We are not a tech company. We *are* solving a problem by offering hard-to-find selections, but at the end of the day, we're still one of many tea companies.