X : Do you have case studies on Wardley maps?
Me : No.
X : Will you?
Me : No. Others can talk about their experiences.
X : It would help me to justify it to business.
Me : You need to justify to business why looking at the landscape might be good?
X : Yes
Me : Change business.
Me : No.
X : Will you?
Me : No. Others can talk about their experiences.
X : It would help me to justify it to business.
Me : You need to justify to business why looking at the landscape might be good?
X : Yes
Me : Change business.
X : That's not very helpful.
Me : I think it's excellent advice. Seriously, do you expect me to spend a nano-second on a business that doesn't understand why observing the competitive landscape it operates in might matter?
X : But they think they have maps.
Me : I think it's excellent advice. Seriously, do you expect me to spend a nano-second on a business that doesn't understand why observing the competitive landscape it operates in might matter?
X : But they think they have maps.
Me : Do they?
X : What?
Me : Have maps?
X : Not your sort of maps but other kinds, yes.
Me : With position, movement and anchor? Maps you can navigate and explore with?
X : No
Me : Oh. So, non mapping sort of maps that you can't navigate with?
X : They think they're maps.
X : What?
Me : Have maps?
X : Not your sort of maps but other kinds, yes.
Me : With position, movement and anchor? Maps you can navigate and explore with?
X : No
Me : Oh. So, non mapping sort of maps that you can't navigate with?
X : They think they're maps.
Me : You really need to change business. I wouldn't waste time on it.
X : But I want to help them.
Me : Yes, but you can't help people who don't want to be helped. They're not asking for case studies to learn from, they're looking for ways to say no. I wouldn't bother.
X : But I want to help them.
Me : Yes, but you can't help people who don't want to be helped. They're not asking for case studies to learn from, they're looking for ways to say no. I wouldn't bother.
X : Is that why you don't do case studies?
Me : Yes. I've no interest in them. Others can write them if they wish, that's fine by me. I just don't want to spend time trying to convince others that looking at your landscape is a good idea before making decisions.
Me : Yes. I've no interest in them. Others can write them if they wish, that's fine by me. I just don't want to spend time trying to convince others that looking at your landscape is a good idea before making decisions.
X : But that's what you do in presentations?
Me : Oh, I know. For the last 13 years, I've probably told 250k+ people including more online that looking at your landscape before making a choice is a good idea. Do you think I want to spend any more time on that topic?
Me : Oh, I know. For the last 13 years, I've probably told 250k+ people including more online that looking at your landscape before making a choice is a good idea. Do you think I want to spend any more time on that topic?
... my preferred path is to let others who find it useful teach others and let it grow or die that way. I obviously will do talks (I enjoy that) but I struggle with writing even finishing the book. I get sidetracked by stuff that I find more interesting and makes me happier.
... but writing case studies on why looking at your landscape might be a good idea before making decisions ... I just don't have the strength for that. I'd rather gnaw my left leg off.
