Thread by @SCHM7DT

Something very important to your success as an entrepreneur is your

Positioning

I don't think many people truly understand this

It's kind of abstract

So here I will try to explain it in more concrete terms

The best comparison of positioning I can think of is "frame" in terms of game/social settings

It's not you, it's how you present you

How you think of things

How you MAKE other people think of you

In terms of business, positioning isn't you or your offer

It's how people PERCEIVE you and your offer

It's your status, your influence, your POSITION in the marketplace compared to competitors

You can't control it 100%, but you can influence and manipulate it to your advantage

For example, @NabeelAzeezDXB positions himself as

The Most Expensive Copywriter in Dubai

6 words

That's it

But in 6 words he immediately qualifies prospects, puts the power in HIS hands, and acts as a MAGNET for high value clients

SIX WORDS

Very powerful

Or @mvmt

They position themselves as the gateway to adventure

They sell WATCHES

Nothing at all to do with adventure

But their positioning is strong and it resonates with their market

So it works

You can do this with ANYTHING

A personal brand, an e-commerce brand, a service business

ANYTHING

Positioning is what allows you to get MAX results with MINIMUM effort

Very overlooked nowadays

Don't sleep