Profile picture
, 8 tweets, 2 min read Read on Twitter
Something very important to your success as an entrepreneur is your


I don't think many people truly understand this

It's kind of abstract

So here I will try to explain it in more concrete terms
The best comparison of positioning I can think of is "frame" in terms of game/social settings

It's not you, it's how you present you

How you think of things

How you MAKE other people think of you
In terms of business, positioning isn't you or your offer

It's how people PERCEIVE you and your offer

It's your status, your influence, your POSITION in the marketplace compared to competitors
You can't control it 100%, but you can influence and manipulate it to your advantage
For example, @NabeelAzeezDXB positions himself as

The Most Expensive Copywriter in Dubai

6 words

That's it

But in 6 words he immediately qualifies prospects, puts the power in HIS hands, and acts as a MAGNET for high value clients


Very powerful
Or @mvmt

They position themselves as the gateway to adventure

They sell WATCHES

Nothing at all to do with adventure

But their positioning is strong and it resonates with their market

So it works
You can do this with ANYTHING

A personal brand, an e-commerce brand, a service business

Positioning is what allows you to get MAX results with MINIMUM effort

Very overlooked nowadays

Don't sleep
Missing some Tweet in this thread?
You can try to force a refresh.

Like this thread? Get email updates or save it to PDF!

Subscribe to NATE SCHMIDT
Profile picture

Get real-time email alerts when new unrolls are available from this author!

This content may be removed anytime!

Twitter may remove this content at anytime, convert it as a PDF, save and print for later use!

Try unrolling a thread yourself!

how to unroll video

1) Follow Thread Reader App on Twitter so you can easily mention us!

2) Go to a Twitter thread (series of Tweets by the same owner) and mention us with a keyword "unroll" @threadreaderapp unroll

You can practice here first or read more on our help page!

Did Thread Reader help you today?

Support us! We are indie developers!

This site is made by just three indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member and get exclusive features!

Premium member ($30.00/year)

Too expensive? Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal Become our Patreon

Thank you for your support!