So No-Deal planning became very real to us this morning. We have to consider seriously where to put our stock and whether to get extra ? Do we move extra stock into the EU in anticipation of customs disruption on the 29th March?
This has significant costs attached, money tied up in over stocking has to come from somewhere and reduces cash available for other activities such as marketing.
It also costs us in terms of warehouse space and extra shipping costs so eating into margins which all feeds into reducing growth, real increases in wages and new jobs all come from growth
I am sure I will be regaled with some bizplaining but this is reality folks.

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