Tesla will likely be the consumer tech brand successfully cracking the China market second to Apple, when eBay, Google, Facebook, Uber, Airbnb all failed.
For folks don’t know, Tesla made a bold decision to keep their price flat for Chinese consumers (cont.
Tesla pricing strategy confused me a lot when they can easily sell 2-3x of US price, and people will still pay like they pay for BMW/Audi
This is Nike, McDonald’s, Apple’s success formula. Massively global, massively liquid, highly standardized with a powerful brand