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Dovey Wan 🦖 @DoveyWan
, 7 tweets, 3 min read Read on Twitter
HUGE bull sign.

Tesla will likely be the consumer tech brand successfully cracking the China market second to Apple, when eBay, Google, Facebook, Uber, Airbnb all failed.

For folks don’t know, Tesla made a bold decision to keep their price flat for Chinese consumers (cont.
tesla.cn/en/blog/fair-p… “This pricing structure is something of a risk for Tesla, but we want to do the right thing for Chinese consumers. If we were to follow standard industry practice, we could get away with charging twice as much for the Model S in China as we do in the US”
In China car is still considered as symbol of social status. Business men there wear slippers but pricy car is proof of your sound business

Tesla pricing strategy confused me a lot when they can easily sell 2-3x of US price, and people will still pay like they pay for BMW/Audi
but it definitely paid off. Tesla has become a cult-like culture in China, car owners are proud of being Tesla owner, voluntarily being its sales force (I’ve been told constantly by my Chinese Tesla owner friends to get a Tesla 🤣), and organizing events/showcase like 👇🏻
Globalization is inevitable, liquidity of the product/service will become the ultimate competitive advantage of a company offsetting local sales risk

This is Nike, McDonald’s, Apple’s success formula. Massively global, massively liquid, highly standardized with a powerful brand
and regarding potential IP theft and common “China/related accusation” 🧐 (I foresee to refer to this thread over and over again in the future... )
Elon @elonmusk is the inspiration and role model to millions of Chinese in my generation. Many of us consider Elon as the true idol. The love of technology and humanity is borderless and universal, won’t be stopped by any kind of nationalism
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