, 4 tweets, 1 min read Read on Twitter
I have sat through so many meetings where consultants say, “don’t talk about this issue, talk about this other issue where you’re already winning!” But in a news-saturated environment you can only shift the conversation if you have news-driving events. Message bills are not that.
By all means, run a gagillion ads on health care and drive that message with paid media. But you can’t drive national news out of DC with message bills that will die in the Senate and never be signed by Trump. You just can’t.
Meanwhile, you can’t just sit around for a year. Trump will drive news every day reminding America how badly he deserves to be impeached. The choice is whether to spend the next 16 months explaining why you’re not using your power to check him or squaring up and facing the fight.
This fight will find you. It already has. There is no way over, under or around it - only through.
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