Biggest disconnect for those on the Leave side: they value our EU membership at £0.

That's why for them "arguments" like "other countries survive fine outside the EU" seem to make sense: because they don't acknowledge the £100s of billions of trade we already do as EU members.
It's like saying "if we change our shoes, we can run this marathon faster" without accounting for the fact that our spare pair is back at the start line and we're 25 miles in.
Once you realise that, it's like a lightbulb going on. For some, it literally doesn't matter what you say about our EU membership because it will always have a "worthless" next to it in their minds.

(I don't know how one solves it, but I believe it's a genuine and real problem.)
NOTE: Boris Johnson and his wreckers have picked up on this. That's why they are now going on about "every month we stay in the EU, we waste £1 billion". They're playing to a crowd whose only view of the EU is that it's a cost sink.
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